Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities

• Provide performance reports and data-driven recommendations for campaign optimization
• Own campaign strategy development, execution, and performance measurement
• Drive the development and execution of lifecycle campaigns to enhance conversion and acquisition

Required Qualifications

• 5+ years in business-to-consumer email marketing or lifecycle marketing
• 3+ years developing lifecycle/CRM engagement programs
• Experience in audience segmentation and targeting
• Strong data analysis skills with knowledge of business intelligence systems
• Understanding of regulatory and privacy requirements (e.g., CAN-SPAM, TCPA, CPPA)