Marketing Director

Job Summary

A company is looking for a Director of Marketing to lead their growth strategy and marketing efforts.

Key Responsibilities

• Architect a scalable growth strategy to enable 10x growth, including assessment of current marketing efforts and creation of a next-gen marketing plan
• Strengthen the acquisition engine with a focus on paid social and oversee lifecycle marketing efforts
• Build a data-driven marketing function by defining key growth metrics and establishing an analytics framework

Required Qualifications

• Experience overseeing rapid expansion phases of consumer brands, achieving significant growth
• Proficiency in full-funnel marketing operations across various channels including paid advertising and SEO
• Strong background in building brands and storytelling within a direct-response acquisition framework
• Experience in leveraging partnerships and managing teams, with a focus on lean operations
• Familiarity with physical operations and consumer membership models, particularly in home services