Consumer Email Marketing Manager

Job Summary

A company is looking for a Consumer Email Marketing Manager.

Key Responsibilities

• Develop and execute CRM journeys for customer retention and engagement across various channels
• Collaborate with cross-functional teams to adapt US CRM campaigns for the Canadian market
• Analyze campaign performance and create reports to share insights with stakeholders

Required Qualifications

• 4+ years of experience in customer retention and email marketing strategy
• Proficiency in ESP/Marketing Automation platforms, with Braze or Iterable preferred
• Experience in data analysis and program measurement, with SQL proficiency preferred
• Bachelor's degree or equivalent experience
• Familiarity with basic HTML and data visualization tools like Tableau