Acquisition Marketing Specialist

Job Summary

A company is looking for an Acquisition Marketing Manager.

Key Responsibilities

• Monitor and analyze the performance of global media campaigns for Firefox browser adoption
• Collaborate with media agencies to optimize campaigns for user acquisition and Return on Ad Spend (ROAS)
• Generate reporting decks that synthesize findings and highlight performance trends and optimization opportunities

Required Qualifications

• 3+ years of experience in digital marketing, focusing on paid media and/or performance marketing
• Experience managing media campaigns in partnership with agencies or in-house teams
• Strong analytical skills with experience in Google Analytics and advertising platforms
• Ability to organize and prioritize tasks across multiple projects with minimal supervision
• Track record of using creative testing and data insights to improve campaign performance