Job Summary
A company is looking for a Sr. Manager, Content Strategy.
Key Responsibilities
- Lead digital reporting, data analytics, and insights-mining using tools like Google Analytics
- Develop and execute a holistic SEO strategy to enhance organic search traffic and conversions
- Manage and optimize content within CMS platforms, ensuring adherence to technical specifications
Required Qualifications
- Bachelor's degree in business, marketing, or a related field
- 10+ years of experience in digital content strategy for consumer brands
- Expertise with WordPress or similar CMS platforms, with knowledge of HTML/CSS
- Proficiency in analytics tools to optimize content and analyze user engagement
- Experience using project management tools such as Asana, ClickUp, or Monday
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