Field Marketing Manager

Job Summary

A company is looking for a Field Marketing Manager for North America.

Key Responsibilities

• Develop and own the annual and quarterly field marketing plan in collaboration with sales leadership
• Design and execute targeted marketing programs to generate new pipeline and influence existing opportunities
• Plan and manage field marketing activities, including events and campaigns, while tracking performance metrics and ROI

Required Qualifications

• 5+ years of experience in B2B marketing, with at least 3 years in field marketing or regional marketing
• Proven track record of executing successful field marketing campaigns that contribute to pipeline and revenue goals
• Deep understanding of the marketing funnel and program development for each stage
• Hands-on experience with Account-Based Marketing (ABM) tools and strategies
• Demonstrable experience in planning and managing virtual and in-person events