Search Engine Marketing Manager

Job Summary

A company is looking for a Search Engine Marketing Manager (SEM).

Key Responsibilities

• Manage daily operations of paid search marketing strategy, including campaign setup, bid optimization, and ad copy management
• Analyze performance metrics and drive growth through data-driven insights and testing
• Collaborate with analytics and technology teams to enhance portfolio management tools and report on SEM performance

Required Qualifications

• 4+ years of experience with Google Adwords and Bing Ads managing large keyword portfolios and budgets
• Deep understanding of automated search bidding strategies
• Advanced proficiency in Excel, with SQL knowledge being a plus
• Bachelor's degree in a quantitative field such as mathematics or statistics
• Strong leadership and collaboration skills