Senior Digital Marketing Specialist

Job Summary

A company is looking for a Sr. Specialist, Digital Marketing, User Experience.

Key Responsibilities

• Lead website initiatives including page creation, content management, optimization, and performance tracking using CMS and analytics tools
• Define and execute a UX strategy and roadmap grounded in performance data, user insights, and business objectives
• Design, test, and scale A/B and multivariate experiments to improve user journeys, conversions, and digital engagement

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
• 5+ years of experience in UX or digital experience roles focused on websites and conversion optimization
• Strong ability to apply UX principles, usability standards, and accessibility guidelines (WCAG)
• Proficiency with CMS platforms and hands-on experience with analytics/SEO tools
• Detail-oriented, proactive mindset with experience in fast-paced environments; B2B SaaS or Agile experience is a plus