Demand Generation Leader

Job Summary

A company is looking for a Demand Generation Leader to build and execute a comprehensive demand generation strategy.

Key Responsibilities

• Develop and execute a demand generation strategy aligned to company pipeline and growth goals
• Own and optimize paid media channels to drive qualified pipeline and manage website optimization efforts
• Lead targeted ABM campaigns and collaborate with sales teams to ensure alignment on lead flow and campaign feedback

Required Qualifications

• 5-7+ years of experience in B2B SaaS demand generation or digital marketing
• Proven ability to create and scale programs that drive measurable pipeline and revenue
• Expertise in paid media and marketing automation platforms
• Experience managing external agencies and freelancers
• Strong analytical skills with a focus on funnel performance and ROI optimization