Job Summary
A company is looking for a Digital Media Tagging Implementation & Attribution Specialist.
Key Responsibilities
- Implement, test, and manage 1st and 3rd party tagging solutions for digital media campaigns
- Lead discussions on tagging strategy between agency and internal marketing teams
- Maintain and update media tag documentation and support tag governance across sites
Required Qualifications
- Experience with tag management systems such as Tealium, GTM, or Ensighten
- Proficient in reading JavaScript related to 3rd party marketing and analytics implementations
- Familiarity with Adobe Analytics & Workspace
- Experience with debugging tools, preferably Chrome console
- Proficiency in MS Office Suite, especially Excel and PowerPoint
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