Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Manager of Demand Campaigns.

Key Responsibilities

• Develop and execute demand generation and account-based marketing strategies to achieve revenue and pipeline growth
• Lead the creation and execution of integrated campaigns that engage and nurture prospects throughout their customer journey
• Collaborate with various teams to create campaign strategies and drive accountability for performance metrics

Required Qualifications

• Minimum 10+ years of experience in a marketing or demand generation leadership role in a B2B tech/SaaS environment
• Proven success in delivering qualified leads and buyer engagement in collaboration with B2B sales teams
• Data-driven with experience in developing KPI frameworks and optimizing performance metrics
• Strong understanding of the full marketing stack, including lead scoring and revenue attribution
• Hands-on experience with ABM tools, CRM, and analytics platforms