Creative Strategist

Job Summary

A company is looking for a Creative Strategist to drive creative direction and strategy for ad campaigns across various platforms.

Key Responsibilities

• Generate innovative ideas for ad creatives and develop comprehensive creative briefs
• Craft compelling scripts for video ads and oversee their production from concept to completion
• Review paid analytics to improve creative performance and iterate based on data insights

Required Qualifications

• 2-3+ years of experience in creative direction and strategy for performance marketing
• Strong brand strategy and excellent writing skills with a portfolio of compelling ad creative
• Proficiency in research and analytical skills for campaign optimization
• Experience in social media advertising with understanding of platform-specific creative requirements
• Ability to work both independently and collaboratively in a fast-paced environment