Vice President of Marketing

Job Summary

A company is looking for a Vice President of Member Growth Marketing to lead lifecycle marketing strategies aimed at enhancing member engagement and retention.

Key Responsibilities

• Lead the development of lifecycle marketing strategies to increase activation and reduce churn
• Build and manage a high-performing Member Growth Marketing team, fostering a culture of experimentation
• Collaborate with cross-functional teams to translate behavioral insights into actionable marketing campaigns

Required Qualifications

• Proven experience in leading growth or lifecycle marketing teams, preferably in digital health or SaaS
• Demonstrated success in executing multi-channel lifecycle marketing programs
• Strong analytical skills with the ability to interpret data and drive decisions
• Experience with user segmentation, personalization, and marketing automation
• Familiarity with Salesforce Marketing Cloud is a plus