Job Summary
A company is looking for a Senior Product Marketing Manager to lead product marketing strategy and performance.
Key Responsibilities
- Develop and lead the go-to-market strategy for products, aligning with business objectives
- Conduct market research to identify customer needs and competitive landscape
- Create and execute marketing initiatives that drive acquisition, activation, and retention
Required Qualifications
- 5+ years of product marketing experience, preferably in SaaS or technology
- Demonstrated ability to contribute to revenue in a fast sales cycle
- Experience influencing lead generation and optimizing sales metrics
- Proven track record in executing high-leverage growth initiatives
- Hands-on experience with marketing and analytics tools
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