Senior Consumer Insights Manager

Job Summary

A company is looking for a Senior Consumer Insights Manager to join their Marketing team, focusing on advertising measurement and optimization.

Key Responsibilities

• Lead end-to-end measurement and evaluation of advertising campaigns to assess effectiveness and impact on consumer behavior and brand metrics
• Design and implement robust ad testing methodologies to identify drivers of success and areas for improvement
• Analyze consumer data and ad performance metrics, synthesizing findings into clear, actionable insights and recommendations

Required Qualifications

• Minimum 10 years of experience in consumer insights, market research, or advertising measurement roles
• Proven track record working within Marketing teams and partnering with agencies on ad testing and optimization
• Deep understanding of research methodologies, including qualitative and quantitative testing techniques
• Experience with digital and traditional media measurement and attribution models
• Bachelor's degree in Marketing, Statistics, Psychology, Business, or a related field; advanced degree preferred