Lifecycle Marketing Manager

Job Summary

A company is looking for a Marketing Manager - Lifecycle focused on Consumer products.

Key Responsibilities

• Lead the strategy for lifecycle programs to drive engagement and client loyalty
• Shape and execute the lifecycle strategy for Consumer products, focusing on revenue growth metrics
• Build and execute complex CRM campaigns to guide clients within the company ecosystem

Required Qualifications

• 5+ years of experience in developing and executing lifecycle/CRM programs
• Extensive experience with CRM campaign execution involving multiple stakeholders
• Strong skills in analytic tools such as Tableau and Looker
• In-depth knowledge of marketing automation/CRM systems
• Experience in customer segmentation strategies across multiple channels