Director of B2B Marketing Analytics

Job Summary

A company is looking for a Director of B2B Marketing & Sales Analytics (Remote).

Key Responsibilities

• Plan and implement analytics and business intelligence strategies to meet business and customer goals
• Lead analytical projects to understand business behaviors that drive customer acquisition, retention, and engagement
• Oversee the development of reporting and analytical tools while managing a team of business analysts and consultants

Required Qualifications

• Bachelor's degree in business, finance, marketing, economics, mathematics, computer science, or related field
• 10 years of experience in analytics, business intelligence, and/or marketing analytics
• Proven people and project management experience
• Technical expertise in data models, data mining, and advanced analytics
• Experience with B2B sales analytics and financial/insurance services data