CRM Manager

Job Summary

A company is looking for a CRM Manager to enhance user email communications and engagement campaigns.

Key Responsibilities

• Drive CRM strategy by translating business goals into actionable marketing strategies and customer journeys
• Leverage data insights to optimize CRM efforts and share best practices with stakeholders
• Build and document best practices for CRM operations, ensuring compliance with data privacy regulations

Required Qualifications

• 5+ years of relevant professional marketing experience, with lifecycle marketing experience preferred
• 2+ years of hands-on experience with major CRM/marketing automation platforms
• Strong understanding of data structures and segmentation logic
• Experience with API integrations and webhooks for data synchronization
• Proficiency in HTML and CSS for email template development