7/30/2025
No location specified
We are seeking a highly skilled Amazon PPC Specialist with deep expertise in Scale Insights to conduct a full audit and optimization of our Amazon advertising campaigns. The ideal candidate will be proficient in leveraging Scale Insights’ automation engine to identify inefficiencies, implement intelligent bidding rules, and scale campaign performance profitably.
Scope of Work:
Key Responsibilities:
Perform a comprehensive audit of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns using Scale Insights
Identify issues in current campaign structure, targeting, bid logic, and performance segmentation
Leverage Scale Insights’ automation features, including:
Dynamic Bidding rules to auto-adjust bids based on performance thresholds (ACoS, ROAS, CTR)
Budget Rules to scale budget allocation intelligently based on keyword/product performance
Negative Rules to automatically pause or negate underperforming keywords and ASINs
Dayparting Automation to optimize ad delivery timing based on hourly performance data
Placement Rules to adjust top-of-search and product page bids for better visibility
Revive and Whitelist Rules to reintroduce paused keywords or ASINs based on revived performance
Test new strategies using both manual input and Scale Insights’ automation framework
Prepare and present detailed audit reports with performance data and clear recommendations
Collaborate with our internal team to align advertising actions with business objectives
Qualifications:
Minimum 2 years of hands-on experience with Amazon PPC campaign management
In-depth working knowledge of Scale Insights, including advanced rule configuration and campaign logic
Proven success in lowering ACoS, increasing ROAS, and scaling campaigns using automation
Strong analytical skills with the ability to interpret advertising data and performance trends
Experience with Amazon Ads Console, Seller Central, and keyword tools (e.g., Helium 10, Data Dive, etc.)
Clear and professional communication and reporting capabilities
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