Associate Director of Lifecycle Marketing

Job Summary

A company is looking for an Associate Director, Lifecycle Marketing.

Key Responsibilities

• Develop and lead lifecycle marketing strategies focused on onboarding, retention, and maximizing customer lifetime value
• Create, test, and optimize upsell and cross-sell programs across multiple brands
• Own lifecycle reporting, tracking key retention metrics and translating findings into actionable recommendations

Required Qualifications

• 6-8 years of relevant experience in CRM or lifecycle marketing, ideally in a B2C subscription or e-commerce business
• Proven track record in retention, churn reduction, and customer lifetime value growth
• Strong experience with upsell, cross-sell, and onboarding programs
• Experience with enterprise-level ESP/CRM platforms (e.g., Iterable, Klaviyo, Sailthru)
• Strong understanding of automated workflows, segmentation, and dynamic content personalization