Senior Account-Based Marketing Manager

Job Summary

A company is looking for a Senior Account Based Marketing Manager to lead their ABM strategy for the Mid-Market and Corporate segments.

Key Responsibilities

• Develop and execute comprehensive ABM strategies and quarterly plans in partnership with the Mid-Market sales team
• Collaborate with sales leadership and reps on account targeting and segmentation to support pipeline generation goals
• Design, implement, and manage multi-channel ABM campaigns utilizing various technologies and tools

Required Qualifications

• 7+ years of experience in Account-Based Marketing and Demand Generation
• Deep understanding of B2B Enterprise and Mid-Market marketing strategies
• Strong experience working with distributed sales teams and cross-functional stakeholders
• Hands-on experience with ABM platforms, particularly Demandbase and Salesforce
• Proven track record of optimizing campaigns through performance analysis