Demand Generation Manager

Job Summary

A company is looking for an Institutional & B2B Demand Generation Manager.

Key Responsibilities

• Orchestrate and execute ABM campaigns targeting high-value institutional and B2B audiences
• Lead integrated global demand generation initiatives across various channels to enhance inbound lead acquisition
• Design and implement event-driven lead generation campaigns linked to key industry events

Required Qualifications

• 7-10 years of demand generation or growth marketing experience, preferably in crypto, fintech, or SaaS
• Proven expertise in running ABM and multi-channel demand generation programs
• Experience marketing to institutional and enterprise client segments
• Hands-on success with event-driven demand generation campaigns
• Highly analytical and data-driven with a focus on optimizing campaign performance