Director of CRM & Retention

Job Summary

A company is looking for a Director of CRM & Retention.

Key Responsibilities

• Lead the planning, development, and execution of CRM campaigns across multiple channels
• Design and implement a comprehensive post-purchase experience to enhance customer retention
• Manage and optimize customer engagement tools and develop a segmentation strategy for personalized marketing

Required Qualifications

• 7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC brand
• Proven track record in multi-channel CRM execution
• Strong technical acumen with ESPs and data-driven customer segmentation
• Proficiency in Klaviyo and experience with Shopify-based brands
• Experience in fast-moving CPG preferred