Email Marketing Specialist

Job Summary

A company is looking for an Email Marketing Specialist to manage and optimize email and SMS marketing campaigns.

Key Responsibilities

• Plan, execute, and optimize email and SMS marketing campaigns across B2B insurance products
• Collaborate with cross-functional teams to create targeted communications that drive sales and customer engagement
• Conduct A/B testing, manage campaign calendars, and report on performance with actionable insights

Required Qualifications

• 2+ years of experience in email/SMS marketing and CRM platforms, preferably HubSpot
• Strong understanding of multi-channel campaign automation, segmentation, and personalization
• Familiarity with B2B marketing, customer journeys, and compliance standards
• Ability to develop standard operating procedures and scalable processes
• Analytical mindset with experience in interpreting data to inform strategy