Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to join their marketing team as a contractor.

Key Responsibilities

• Develop and execute demand generation campaigns to grow the sales pipeline and achieve ROI targets
• Own the overall buyer journey from identifying the Ideal Customer Profile to converting that pipeline into revenue
• Create and implement targeted account-based marketing strategies to engage and nurture high-value accounts

Required Qualifications

• BA/BS in marketing, communications, digital marketing, or equivalent experience
• 3-5 years of experience in demand generation or growth marketing with a focus on pipeline generation
• Proven experience in managing and optimizing multi-channel marketing campaigns
• Strong knowledge of account-based marketing strategies
• Proficiency in SEO, SEM, PPC, and marketing technology platforms like Salesforce and HubSpot