Marketing Director

Job Summary

A company is looking for a Marketing Director to create and implement strategic brand plans that enhance consumer demand and brand strength.

Key Responsibilities

• Lead the marketing strategy for the lifestyle category, integrating consumer and brand perspectives across North American initiatives
• Guide the development and execution of brand concepts, creative campaigns, and strategic marketing plans to drive consumer interest
• Collaborate with various teams to ensure cohesive execution of marketing strategies and measure campaign progress against business outcomes

Required Qualifications

• Bachelor's degree in Marketing, PR, Communications, or a related field
• Over 8 years of marketing experience in fitness, sports, or related industries, focusing on consumer connection and digital marketing
• Proven experience in leading complex, cross-functional projects and campaigns
• Creative thinker with a strong passion for design and innovation in marketing
• Agile and adaptable, capable of thriving in a fast-paced environment