Director of Performance Analytics

Job Summary

A company is looking for a Director, Performance Analytics to lead the measurement and optimization of marketing performance across B2B programs.

Key Responsibilities

• Partner with teams to develop measurement frameworks aligned to campaign and business objectives
• Establish KPI definitions, performance benchmarks, and maintain reporting standards
• Lead interpretation of campaign performance data and develop compelling performance narratives

Qualifications

• 8+ years of experience in marketing strategy, analytics, or performance measurement
• Proven expertise in multi-channel marketing performance management
• Strong knowledge of measurement frameworks and campaign optimization
• Experience with data validation and reporting infrastructure
• Experience managing teams and fostering talent development