Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to develop and execute Go-To-Market strategies for a healthcare data management and analytics platform.

Key Responsibilities

• Identify and refine the Go-To-Market strategy through market research and customer insights, creating foundational marketing collateral
• Collaborate with sales and product management teams to ensure alignment on value propositions and product positioning
• Create competitive landscape analyses and develop differentiated messaging for new product introductions and feature releases

Qualifications

• Bachelor's degree in marketing, business, or related field; 5-7 years of product marketing experience, with 5+ years in healthcare
• Experience scaling healthcare data organizations and analytics platforms, particularly with multi-tenancy architecture
• Proven ability to develop go-to-market strategies for B2B customers, including pharmaceutical and life science companies
• Experience working in rapidly evolving markets and a strong ability to influence across functions
• MBA preferred; strong executive presence and comfort working with stakeholders to drive execution