Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to manage and optimize online campaigns across multiple platforms.

Key Responsibilities

• Develop, execute, and manage paid and organic content strategies across various digital platforms
• Optimize ad campaigns and manage large marketing budgets to ensure efficient allocation and spend
• Provide comprehensive reporting on campaign performance and present results to clients

Required Qualifications

• Bachelor's degree in marketing, advertising, business, or a related field
• 3+ years of experience in digital marketing with a focus on paid and organic strategies
• Certifications in Google Ads, GA4, or Meta Ads preferred
• In-depth knowledge of e-commerce platforms, especially Shopify
• Experience in developing digital products for both B2B and B2C markets