Senior Segment Marketing Manager

Job Summary

A company is looking for a Senior Segment Marketing Manager focused on start-ups.

Key Responsibilities

• Define and evolve the value proposition for start-ups, tailoring messaging and campaign strategies
• Lead start-up-focused go-to-market campaigns and collaborate with various teams to drive growth
• Engage with start-up communities and represent the company at industry events

Required Qualifications

• 6-8+ years of experience in B2B marketing, preferably in segment marketing or GTM leadership roles
• Deep understanding of the start-up buyer mindset and experience marketing to early-stage teams
• Proven ability to lead cross-functional marketing programs
• Experience in driving alignment across teams