Startup Marketing Lead

Job Summary

A company is looking for a Start-up Marketing Lead to define and scale its presence with startups and early-stage companies.

Key Responsibilities

• Define and evolve the company's value proposition for startups and develop tailored use cases
• Lead startup-focused go-to-market campaigns and collaborate with various teams for growth
• Engage with startup communities and represent the company at industry events

Required Qualifications

• 8-10+ years in B2B marketing, preferably in segment marketing or GTM leadership roles
• Deep understanding of the startup buyer mindset and experience with early-stage teams
• Proven ability to lead cross-functional programs across marketing, partnerships, and product
• Strong communication skills to advocate for the segment and align teams