Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to join their Growth Marketing team.

Key Responsibilities

• Develop, implement, and optimize multi-touch campaigns across various channels to generate and accelerate pipeline
• Design programs to nurture leads through the sales funnel in collaboration with Product Marketing Managers and Sales Development teams
• Monitor campaign success metrics and collaborate with analytics teams to build dashboards tracking success against KPIs

Required Qualifications

• 8+ years of experience in demand generation marketing strategies
• Knowledge of B2B tech sales cycles and buyer journeys
• Experience marketing to C-level and technical practitioners at enterprise accounts
• Proficient in evaluating campaign performance metrics
• Creative with a willingness to try new strategies to uncover growth opportunities