Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst to enhance marketing performance through data-driven insights and reporting.

Key Responsibilities

• Build and maintain marketing dashboards to track customer journey across channels
• Analyze marketing performance data to provide insights and recommendations for optimization
• Manage data integrity and attribution models to ensure accurate marketing impact measurement

Required Qualifications

• 3-5+ years of experience in a dedicated marketing analytics role
• Proven ability to collaborate with marketing leaders to drive measurable impact
• Strong understanding of marketing funnel metrics and performance optimization
• Hands-on experience with tools like GA4, Salesforce Data Cloud, and Tableau
• Exceptional data storytelling skills for non-technical stakeholders