Integrated Marketing Manager

Job Summary

A company is looking for an Integrated Marketing Manager to lead go-to-market and engagement campaigns for new Pass Benefits.

Key Responsibilities

• Define and implement go-to-market strategies for new Pass Benefits, including audience segmentation and launch plans
• Partner with Analytics and Research to inform impactful campaign strategies based on consumer needs
• Build and execute integrated marketing programs to enhance awareness, adoption, and retention of Pass Benefits

Required Qualifications

• Bachelor's degree or higher required; MBA is a plus
• 6+ years of B2C marketing experience, preferably in consumer products or subscription/membership programs
• Strong experience in defining and executing go-to-market strategies
• Proven ability to work cross-functionally to launch new features
• Demonstrated success in translating consumer insights into actionable marketing strategies