Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist II to optimize digital touchpoints and enhance customer engagement strategies.

Key Responsibilities

• Execute digital touchpoints and marketing automation using Salesforce Marketing Cloud
• Manage day-to-day email/mobile development, customer journey design, and campaign optimization
• Advise on best practices for marketing automation and analyze actionable metrics for digital engagement

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field, or equivalent work experience
• 4+ years of experience in email marketing, digital engagement, or business strategy
• Experience with marketing automation platforms, particularly Salesforce Marketing Cloud
• Demonstrated success in project management for technical and creative projects
• Preferred certifications: Salesforce Marketing Cloud Email Specialist or Consultant