Director of Financial Services Marketing

Job Summary

A company is looking for a Director of Financial Services Field Marketing.

Key Responsibilities:

• Lead a team to develop and execute go-to-market strategies for demand generation and brand awareness
• Collaborate with sales leaders to align marketing initiatives with revenue goals and manage the marketing budget
• Measure and optimize marketing programs to maximize investment and drive pipeline growth

Required Qualifications:

• 15+ years of experience in marketing demand generation with a focus on pipeline and revenue
• BS or BA in Business or Marketing
• B2B marketing background, preferably in a large-scale cloud business
• Proven ability to build and lead high-performing teams
• Experience leveraging AI to enhance work processes and decision-making