Director of Integrated Marketing

Job Summary

A company is looking for a Director of Integrated Marketing.

Key Responsibilities

• Develop and implement global demand generation strategy across business segments
• Lead a team of demand generation managers and align with digital, content, sales, and customer marketing teams
• Establish lead management framework and continuously optimize programs

Required Qualifications

• 10+ years of B2B marketing experience with 3+ years managing demand generation teams
• Demonstrated success driving pipeline at scale
• Bachelor's degree required, MBA preferred
• Expertise in CRM, MAP, and web platforms
• Experience with attribution modeling tools