Attribution & Analytics Specialist

Job Summary

A company is looking for an Attribution Specialist to implement and report on attribution solutions for digital marketing campaigns.

Key Responsibilities

• Install, configure, and debug campaign attribution measurement tools
• Collaborate with campaign and account managers to ensure accurate measurement of campaign goals
• Audit and customize Google Analytics reports to analyze campaign performance

Required Qualifications

• Bachelor's degree in marketing, software engineering, web development, or related field
• 3+ years of experience measuring results from multi-channel digital marketing campaigns
• Mastery in Google Tag Manager, Google Analytics, and campaign attribution
• Strong proficiency in HTML, JavaScript, and various website platforms
• Preferred experience with attribution and reporting from programmatic DSPs