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Customer Lifecycle Marketing Manager

7/24/2025

Not Specified

Job Summary

A company is looking for a Customer Lifecycle Marketing Manager to join their team.

Key Responsibilities
  • Own end-to-end campaign development and execution using various tools and data sources
  • Collaborate with cross-functional teams to support campaign goals and lifecycle strategies
  • Leverage insights and customer data to evaluate performance and optimize marketing effectiveness


Required Qualifications
  • 5-7 years of experience in customer direct marketing with a focus on campaign development
  • Strong understanding of HTML and experience with Email Service Providers (ESPs)
  • Experience with customer data platforms (CDPs) and data-driven segmentation tools
  • Bachelor's Degree in Marketing, Business, or Computer Science
  • Healthcare or regulated industry experience is a plus but not required

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