B2B Marketing Lead

Job Summary

A company is looking for a B2B Product Marketing & Demand Gen Lead.

Key Responsibilities

• Build and lead a scalable district and school leader marketing strategy
• Drive inbound and outbound campaigns that generate qualified leads and pipeline
• Collaborate with product and success teams to align on launch timing and adoption goals

Required Qualifications

• 8+ years of experience in B2B marketing, with 2-3 years in a strategic role
• Experience leading full-funnel B2B marketing strategy in a high-growth company
• Proven track record of generating and converting qualified leads
• Experience launching new B2B features or products with measurable impact
• Experience partnering closely with sales and SDR teams to improve conversion