SEO Specialist

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers.

We are seeking a data-driven, detail-oriented SEO Specialist to join our growing marketing team. This role will be responsible for driving organic traffic growth and revenue across two industry-leading luxury jewelry websites. The ideal candidate will have a strong understanding of on-page, off-page, and technical SEO and will be passionate about using data and best practices to continuously improve search visibility and user experience.

Responsibilities:

• Assist in developing and executing comprehensive SEO strategies tailored to each brand’s goals and audience.
• Identify keyword opportunities aligned with high-intent search behavior and brand positioning.
• Track and report on KPIs including organic sessions, rankings, conversions, and revenue.
• Conduct regular site audits to identify and resolve issues related to crawlability, indexation, site architecture, speed, Core Web Vitals, structured data, canonicalization, etc.
• Collaborate with developers and tech teams to implement technical SEO recommendations.
• Optimize title tags, meta descriptions, headers, image alt attributes, internal linking, and URL structures.
• Ensure SEO best practices are applied across all page types including product, category, and content pages.
• Provide keyword and topic research to guide new content creation and support content refreshes.
• Collaborate with copywriters and content teams to align content with SEO objectives and brand tone.
• Use tools like Google Search Console, GA4, SEMrush, Ahrefs, and Screaming Frog to monitor SEO performance.
• Analyze competitor SEO tactics and identify opportunities for improvement.
• Conduct site audits to look for areas of opportunity
• Work closely with web development, UX, creative, and merchandising teams to ensure SEO is baked into site experiences.
• Partner with analytics and digital marketing teams to ensure alignment with broader marketing objectives.

• 5+ years of experience in SEO, preferably in eCommerce or luxury/lifestyle brands.
• Proven track record of driving measurable SEO growth in traffic and revenue.
• Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4).
• Strong analytical skills and ability to translate insights into actions.
• Excellent communication skills and experience working cross-functionally.
• Knowledge of HTML/CSS and CMS platforms

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance
  

Annual base pay: $66,000- $90,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2Net will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1