Channel Marketing Manager

Job Summary

A company is looking for a Channel Marketing Manager.

Key Responsibilities

• Develop and execute quarterly partner marketing plans aligned with revenue goals and sales priorities
• Build and manage co-marketing programs with key partners, MSPs, distributors, and alliance partners
• Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement

Required Qualifications

• 5+ years of experience in channel, partner, or field marketing within the B2B tech or SaaS industry
• Strong understanding of the Canadian IT channel landscape, including VARs, distributors, and alliances
• Proven experience running successful joint marketing programs that drive measurable pipeline
• Experience using Salesforce, marketing automation (e.g., Marketo), and partner portals
• Bilingual (English/French) is an asset but not required