Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist to execute day-to-day paid media initiatives and optimize campaigns across various platforms.

Key Responsibilities

• Develop and implement comprehensive paid media strategies to drive sales and revenue growth
• Manage and allocate budget across different campaigns and channels
• Monitor, analyze, and report on paid media performance using various tools

Requirements and Qualifications

• 3+ years' experience in a similar role managing advertising budgets and paid media strategy
• Proven results managing paid search, social media, and display campaigns
• Demonstrable paid media reporting abilities, including proficiency with Google Analytics
• Strong project management skills
• A passion for marketing and advertising, with a willingness to understand insurance marketing