Automotive Marketing Analyst

Job Summary

A company is looking for an Automotive Marketing Analyst/Performance Manager to support clients in executing marketing strategies using the Experian Marketing Engine solution.

Key Responsibilities

• Onboard new clients and provide product training to ensure successful adoption of the Experian Marketing Engine
• Collaborate with clients to optimize the use of EME for achieving performance targets and conduct monthly data review calls
• Identify industry trends and insights to inform client strategies and promote alignment across internal teams for enhanced client experiences

Required Qualifications

• Bachelor's Degree or relevant work experience
• 5+ years of experience in digital marketing within an automotive retail or agency environment
• Experience presenting to high-level executives and decision-makers
• Knowledge of digital marketing best practices, including SEO and SEM management
• Ability to translate data into actionable insights for strategic decision-making