Segment Marketing Manager

Job Summary

A company is looking for a Segment Marketing Manager, EMEA/APAC.

Key Responsibilities

• Develop and implement a segment marketing strategy, including research and campaign development
• Drive segment campaign development and collaborate with channel owners to execute marketing initiatives
• Engage with prospects and customers to gather insights and improve marketing and sales outcomes

Required Qualifications

• SAAS experience is required, with knowledge of SAAS metrics and product-led growth models
• 6+ years of experience in B2B marketing with a track record of managing integrated marketing campaigns
• Experience marketing to technical, revenue, or brand-centered roles
• Skilled in translating customer insights into actionable strategies and conducting customer research
• Strong project and stakeholder management skills, with familiarity in project management tools