Cross-Channel Media Planner

Job Summary

A company is looking for an Associate Director, Planning.

Key Responsibilities

• Develop and implement comprehensive cross-channel media strategies aligned with client objectives
• Drive innovation in media planning by incorporating industry trends and best practices
• Build and maintain strong client relationships, providing strategic media recommendations and thought leadership

Required Qualifications

• 4+ years of experience in media planning with significant digital expertise
• Proven track record of successful full-funnel cross-channel media strategies
• Experience with audience planning and segmentation tools
• Deep understanding of media methodology and the digital media landscape
• Experience with media planning and optimization tools