Customer Marketing Manager

Job Summary

A company is looking for a Manager, Customer Marketing to drive revenue growth through lifecycle marketing programs.

Key Responsibilities

• Design and implement lifecycle marketing programs to drive upsell demand from existing customers
• Leverage customer data to analyze behavior and develop segmentation strategies
• Monitor key performance indicators (KPIs) and coordinate with cross-functional teams for consistent messaging

Required Qualifications

• 5+ years of B2B lifecycle marketing experience focused on customer growth and retention
• Data-driven decision maker with experience in customer engagement platforms
• Strong analytical skills with a background in customer segmentation and performance measurement
• Knowledge of B2B SaaS customer lifecycle and demand funnel
• Exceptional writing skills for creating compelling content for SMB audiences