Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to drive demand and engagement across enterprise prospects through targeted strategies.

Key Responsibilities:

• Support and implement ABM campaigns targeting enterprise prospects with personalized content and multi-channel strategies
• Plan, execute, and manage demand generation initiatives, including webinars and paid media campaigns to drive brand awareness
• Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization

Required Qualifications:

• Minimum of 5 years of experience in demand generation, ABM, or related marketing field
• Strong understanding of ABM strategies and experience executing personalized campaigns
• Demonstrated experience in planning and managing multi-channel marketing campaigns
• Proficiency in analyzing campaign data and providing actionable recommendations
• Experience with marketing automation platforms and CRM tools