Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to own and execute their B2B demand generation strategy.

Key Responsibilities

• Develop and execute a multi-channel demand generation strategy to generate high-quality leads
• Plan and manage integrated campaigns across various channels to optimize performance
• Design and manage automated nurture programs to engage prospects and accelerate conversions

Required Qualifications

• 5+ years in B2B marketing, with 3+ years in demand generation for SaaS, HR tech, or professional services
• Strong understanding of demand generation tactics, ABM, and marketing automation
• Proficient in HubSpot, LinkedIn Ads, Google Ads, and analytics tools
• Data-driven mindset with experience managing budgets and optimizing ROI
• Experience targeting HR leaders, CHROs, or enterprise buyers is a plus