Demand Generation Manager

Job Summary

A company is looking for a Field Event / Demand Gen Manager who will drive the strategy and execution of demand generation programs and field events.

Key Responsibilities

• Strategize, plan, and execute a calendar of events, including workshops, trade shows, and webinars
• Own the development and execution of multi-channel demand generation campaigns targeting strategic accounts
• Collaborate with sales teams to align campaigns and document repeatable processes for scaling programs

Required Qualifications

• 5+ years in demand generation and event management, preferably in SaaS or B2B technology
• Deep hands-on expertise with Marketo and strong Salesforce fluency
• Proven experience managing a diverse portfolio of events and campaigns
• Strong project management skills and ability to manage multiple workstreams
• Data-driven mindset with the ability to analyze and report on campaign effectiveness